In 2021 we partnered with D&AD Future Impact winner theOtherDada to plant a tree in tribute to every Pencil awarded. These trees are part of an innovative afforestation programme that's restoring vital biodiversity in much needed areas of Lebanon.
Rita Tawil of the Chiyah Municipality adds "I think the trees will be very helpful because they will replace the hot asphalt and shade the park, which will have a positive impact on the park and for those who come to walk."
Local children are also invited to participate, with events such as a 'compost tea'. "Because it’s the kids' right to have a good and clean environment," says Maria Tufunkji, Community Mobiliser at himaya, a Lebanese non-profit working in the child protection sector since 2008.