As a regenerative consultancy & architecture practice, we recognize that we too are a part of nature. We work with LIFE to actively restore native ecosystems and design new forms of shared habitat for humans and other organisms to thrive.
As Lebanon's first Certified B Corporation, we believe in leveraging business as a force for good!
We implement regenerative strategies that improve our environment and serve as catalysts for social change. Our practice strives to create a significant positive impact, ambitiously moving the world from EGO to ECO.
We carefully explore the natural ecosystems of sites in order to devise new, innovative and sustainable living habitats – fueled by the power of biomimicry: emulating nature to devise solutions for human challenges.
theOtherDada has looked into modern approaches to management such as Holacracy and Sociocracy and is currently partnering with other Biomimicry experts to develop its own, locally informed biomimetic business model, fusing together Life Sciences with cutting-edge insights from fields such as finance & organisational development to build a "Multi-organism".
With Life as our guiding principle, money becomes a means to an end again, not the end goal itself. Instead of money, we work towards:
We replace hierarchies with self-organized teams and co-ownership where authenticity and wholeness are encouraged instead of toxic work cultures where we have to hide our private selves. We work conciously and with passion, collaborating and learning from each other.
Adib Dada is the founder of theOtherDada [tOD] Regenerative Consultancy & Architecture, which mission is to activate projects across architecture, design, and art by creating unconventional links at the frontier of science. Going beyond traditional architecture, his work employs a holistic and biomimetic design approach with nature and people at its core.
As a fervent supporter of Beirut’s contemporary art scene, Adib served on the Supporting Committee of the Beirut Art Center, and sits on the Board of Tandem Works and Saja Foundation. He has been recognized in Apollo Magazine's 40 Under 40 as a Patron of the Arts in the Middle East.
Adib earned a BA in Architecture at the American University of Beirut - Lebanon, a Master’s Degree in the Interactive Telecommunications Program at NYU – USA and completed the Biomimicry graduate certificate from the Biomimicry Institute and Arizona State University.
Based on Biomimicry, theOtherDada’s work promotes a symbiotic relationship between nature and the built environment by exploring new ways of creating generous and regenerative buildings; in essence developing creative solutions that have a positive impact.
Adib was listed as one of GOOD Magazine’s GOOD 100 for his project Beirut RiverLESS, which he initiated to implement positive urban interventions including the planting of urban native forests alongside Beirut River and in the city at large. Adib is a Fellow of the Middle East Leadership Initiative, a member of the Aspen Global Leadership Network and a Bio-Leadership Fellow. Adib is firmly committed to the UN Decade of Action, engaged on rewilding the city and reclaiming public space by planting Miyawaki native forests in urban landfills.
“We have grown together as a firm around a culture of conversation and an appreciation of dialogue. Everyone should feel comfortable to share their ideas, from owner to intern. Relationships are crucial to everything we do. How we work with each other, with clients, builders and artisans, is what defines us”
Ramona felt called to join theOtherDada after witnesing Adib's talk on "Planting Liberation" for the Slow Factory. She, too, is a Bio-Leadership fellow with a major interest in regenrative Business Development.
She studied Philosophy, Politics & Economics (PPE) with a focus on the Middle East, particularly Bedouin tribes in Jordan with whom she has lived previously. She has a strong background in system's theory, conducting and leading interdisciplinary research projects as part of her previous work for the Chancen eG and her scholarship by the German Academic Scholarship Foundation.
Ramona holds a Social Innovation Management certificate by the Amani Institute and is currently in-training to become a Women-centered Leader, Coach, and Facilitator. She designs tOD's internal structures / processes and social interventions. Alongside Adib, she steadily develops tOD's business model and impelments consultancy projects for other stakeholders.
She believes that in order to fight climate change, we do need th heal people's disconnect from themselves, each other, and nature itself - rather than just coming up with new technologies.
With his background in hospitality, Ghadi is the sunshine of the office: As our volunteer manager, he is constantly on the lookout for fun and educational ways to engage the wider community in our public rewilding projects. Whether it’s cleanup days or cycling tours, puppet shows, or planting days with kids: Ghadi manages all related logistics, brings in our amazing partner organizations, and fires up the energy!
Initially, Ghadi only looked to volunteer with us on the ground whilst designing his own organic food business. After a couple of plantings together, he grew together with the team and, bam, next thing we all remember is that he was on for his first-ever “office job”, diving head first into strategy workshops, data & reporting, managing interns and, of course, ensuring the well-being of all our forests!
Within no time, he has made himself indispensable and we all can’t wait what more he’ll take on in the future as his journey as a changemaker has just begun.
Carole is a dynamic change-maker, combining deep ecological passion with robust scientific expertise in fields like physics, permaculture, herbalism, and Miyawaki forest making. Her journey, marked by resilience and adaptability from growing up in Lebanon under challenging circumstances, has shaped her into a seasoned professional, embodying wisdom and maturity.
In her pivotal role at theOtherDada, Carole leads educational and community-focused initiatives on environmental education and advocacy. She's known for her innovative approach to learning, blending traditional education with mindfulness and personal development techniques, making complex concepts accessible and engaging.
As a hands-on leader, she adeptly manages theOtherDada's rewilding and landscaping projects, overseeing everything from on-the-ground operations to budgeting, planning, and stakeholder engagement. Her work extends to collaboration with scientific institutions, contributing to research and educational materials in the realm of ecological regeneration.
Carole's tech-savviness and AI enthusiasm make her an advocate for leveraging modern tools to enhance efficiency and impact. She's continuously upskilling, evidenced by her recent engagements in Melanie Rieback's Post-Growth Entrepreneurship Incubator, the Capra Course in System Thinking, Claire Zammit's Female Leadership program, a master's in project management, and nRhythm's Regenerative Design training.
Beyond her professional pursuits, Carole is deeply rooted in her community and heritage. She's a beacon of support for her friends and family, always finding time for her land, home redesign projects, crafting, nature, and dance, showcasing her multifaceted personality and passion for life.
Carole's unique blend of technical expertise, personal resilience, and community spirit make her an exceptional candidate for roles that seek to drive meaningful change in the world.